A 30-second Super Bowl ad costs about $3 million dollars. You can be certain that no mom-and-pop car rental agency will be buying any advertising time during the football game.
Smaller agencies don't have huge budgets for national advertising campaigns. There is also no point in advertising across the country because they typically serve one city or region. By not having huge ad budgets, the independents can offer you rental cars at significantly less cost than the major car rental agencies. Most car renters want a clean and affordable rental vehicle to get them around - they don't really care about gimmicky commercials.
Independent agencies need customers like you to tell your friends and family about their agency. They wouldn't survive without making lots of happy customers that in turn tell other people about their services. That is the reason why some of these agencies have been around for 20 years and why they will be around for many years to come.
On your next vacation or road trip think about booking an independent car rental from CarRentalExpress.com. You will be supporting a local business owner and someone that cares about their community, not about quarterly reports and national exposure. Renting from a local agency means that that city is directly impacted by your car rental.
You'll also save a bundle by dealing with a company whose main costs are the vehicles that they rent to you. Cheaper rental cars, friendly staff… I think the choice is clear.
Here's what one of our customers had to say about their experience with Prestige Car Rental in Manhattan:
"This company has been referred by a friend who claimed that I can always get the best quotes and great cars. And he was not exaggerating. Even though I came last minute, when all other car rentals had nothing available, I not only got a great car but also a very good rate. That is why I came to rent the 2nd time and got the same treatment. There is no doubt in my mind I will rent from Prestige next time I will be planning a trip out of town."