the Small Things that Make a Rental Successful
I saw this video on Youtube and couldn't resist commenting. Take a look and then come back...
... Have you watched it? OK, good. Comments?
I simply cannot stop laughing. Who would have thought that adding a litter bag to your rental vehicles would be a good sales pitch? Not only is the retro footage hilarious, the characters priceless and the premis a bit far-fetched, the ad actually makes a good point. And what is that point you might ask? The answer is that it's the little things that make a car rental successful.
When you are looking to rent a decent cheap vehicle, it makes a huge difference if the 'little' things have been taken care of. For example, it's always nice to get a clean car that isn't full of cigarrette butts and empty beer bottles (yes, believe it or not, I once rented with an agency in Miami and there were beer bottles scattered in the backseat); has a full tank of gas; smells clean; has washer fluid; a map or two in the glove compartment; and yes, even something as small and inexpensive as a trash bag.
So to all you car rental agencies out there: it's the small and inexpensive gestures that will have renters coming back to rent with you time and again.